How and Why to Calculate Footfall of a Mall
Footfall also known as people counting or customer count is the measurement of the total number of persons entering a shopping mall at a given time. Retailers want to know how their stores perform at every given time including days, weeks, months even to a year, they compare the growth rate of stores in different locations. Customers favorite shops, new needs, the latest trends are observed through footfall, it enables retail shop owners know the right areas for advert posting, to know shops with more traffic and the ones that need more attention. Through footfall counting, mall managers can predict, manage each customer’s shopping journey.
Beam break technology is a standard way of counting footfall in a mall, Retailers install infrared beam at the front door of malls. Any customer that walks through that door gets a count which is divided by 2 to get a total count of movement in and out of the mall. The Omnicounter Pro wireless is ideal for this as it features mounting options, it’s counting abilities are reliable, trustworthy. This process is not totally efficient as a person can only measure the movement of customers, but it doesn’t give an insight of customers wants, needs, interests.
Thermal imaging counter or heat map sensor is a technology that tracks body heat and determines accurately the total number of people in a space at any given time. It’s installed in floors or ceilings of malls and can give accurate results even in wide spaces unlike other counters, it’s not affected by too much or no lighting. Big shopping malls use heat sensors to determine the number of people in a given session of the mall.
Eclipse People Counter and the spectrum 3D People Counter are reliable video counter technology that take record of the total number of customers entering a retail store. They feature a video-based system to filter its contents, retailers can set it to see only what they want, remove irrelevant contents and focus on consumer’s movement, interest, sessions with more traffic. Video counters give retailers a clear view of its major and minor consumers, it also serves as the best way to record everything happening in the mall at any time. It still functions as a spy camera which can reduce theft rate.
Counting of footfall in shopping malls have given managers the necessary information to facilitate its growth, power hours in which malls generate more traffic is recorded. Potential users of the mall are noticed through footfall count, video recording shows pedestrians who pass the entrance of the mall, what they look at. Attention level can be tracked, as traffic flow between different malls can be evaluated, reasons why a mall is more populated than another can be checked and low performing locations can be worked on. Calculating footfall is a modern way for managers to increase sales, search for power hours when shopping malls are highly patronized. Calculation of footfall has given retailers complete control over malls, the lowest performing hours. Percentage of shoppers who purchase, potential clients, customer trends.