World’s Smallest Mall
For decades, the mall was both an economic and social hub. It is, for many, a way of life or a daily place to go to. The story of the mall began in the 1915s when America was experiencing an unprecedented economic boom. Middle classes had more money to spend than previously and were spending on houses or cars. Along with this came highway roads which meant that people could drive through their jobs in the cities while living in a new kind of development.
With life so busy, shopping has never been easier, and we no longer have to go to a store during limited hours to look for a product. Now with the click of a button, consumers have the freedom to shop for anything, anywhere, and at any time. Products are cheaper than ever despite having to travel across the world to get to us. It means we often buy things without a second thought.
This consumer consumption behavior is linked to biological traits, partly due to the way humans are wired. There’s a revolutionary explanation to this, the people who had the most stuff were likely to survive. Gather more food for the winter or enough wood, and then you were likely to survive. It is just an inner desire to get more stuff that has abilities to make us survive.
Except for donations, humans usually pay for goods or services they believe will fulfill a need or problem with some positive benefit. There is a direct relationship between a willingness to pay for a service or good and an assessment of perceived values. The more we are convinced that the purchase would fulfill our daily needs, the more willing to pay for it. In addition, if positive attributes can be associated with a product, this would also increase a customer’s willingness to pay.
Shopping complexes are major markets that usually have goods and services under one roof. However, they range in sizes depending on the location site, the population of their residents, and the willingness of consumers to buy. Northgate shopping mall, located in Seattle, was built in 1950, and it represents some of the smallest malls ever constructed. The original concept for a mall was a lot more urbanist than what was expected. Architect Victor Gruen envisioned the shopping mall as a kind of last sketch effort to bring communities together in the suburbs.